← All build paths

The half of a SaaS nobody demos.

The feature you're excited about is rarely what sinks a SaaS. It's the surrounding machinery: sign-up, teams and permissions, subscriptions that handle upgrades and failed cards, an admin panel for support, and a marketing site that explains the thing. We build that half properly, then the part you actually pitched.

Discuss your product What's included
Auth & billing from day one MVP in weeks, not quarters You own the stack

What a SaaS build includes

Every one of these is table stakes. Skip any of them and you find out which one at the worst possible moment.

Accounts & teams

Sign-up, sign-in, SSO, password resets, invitations, roles and permissions. Multi-tenancy designed in from the start, because bolting it on later means rewriting every query you've written.

Subscriptions & billing

Plans, trials, upgrades, downgrades, proration, failed payments, dunning, invoices and tax. The long tail here is where most homegrown billing quietly starts leaking revenue.

The product itself

Your actual application — dashboards, workflows, data. Built in visible increments so you can put it in front of users before it's finished.

Admin & support tooling

An internal panel to look up an account, refund a charge, extend a trial or debug a customer's state. Without it, every support request becomes a database query written by hand at speed.

Marketing site & SEO

The landing pages, pricing page, docs and content programme that bring signups in — the same AI-driven SEO work we do for every other client, pointed at your product's search demand.

Analytics & monitoring

Product analytics, error tracking and uptime alerts wired up before launch, so you learn about problems from a dashboard rather than from a cancelled subscription.

Where to start

Most products should not be built all at once.

Stage What you get What it's for Typical timeline
Prototype Clickable core flow, no backend Testing the idea on real users before spending on engineering 1–2 weeks
MVP Auth, billing and the single core feature, live Getting your first paying customers and real feedback 6–10 weeks
V1 Teams, admin tooling, integrations, marketing site Growing past the early adopters who forgave the rough edges 3–5 months
Scale Performance, reliability, SSO, compliance Selling to larger customers with procurement teams Ongoing

How a SaaS project runs

  1. Shape the product

    Who it's for, what it replaces, what one thing it must do well. We push hard to cut scope here — the shortest path to a paying customer beats the most complete feature list.

  2. Prototype and test

    A clickable core flow in front of real users before production code exists. This is the cheapest possible moment to discover you're building the wrong thing.

  3. Build the MVP

    Auth, billing and the core feature, shipped to a staging environment you use daily. AI accelerates the routine engineering; architecture and code review stay human.

  4. Launch, learn, iterate

    Real customers, real analytics, and a roadmap driven by what they do rather than what we guessed. Ongoing development or full handover — your call.

Product & platform work

Sites for software companies, and the subscription products we built and ran ourselves.

Equative Solutions homepage — IT consulting site with low-code and generative AI positioning

Equative Solutions

IT consultancy selling low-code and generative-AI delivery. Platforms, services and industries split so each buyer finds their own entry point.

WixIT consultingB2B
 Unipe.co homepage — financial wellness product site

Unipe.co

Marketing site for a B2B earned-wage-access product, split into two journeys — employees and employers — without doubling the build.

FintechB2BProduct marketing

Wine marketplace — United States

A US wine marketplace driven by sommeliers. Product design and development, feature ideation, and the pivot that reshaped the core idea.

5,000+ orders · 20+ events · 2 web apps + admin
See the full portfolio

SaaS questions

Fast, yes — AI has genuinely compressed the routine engineering, and a focused MVP is weeks rather than quarters. Cheap is relative: auth and billing alone are real work whatever the marketing says. The way to control cost is ruthless scope-cutting at the start, which we'll push you toward harder than you might expect.

No. We're a build partner, not a co-founder, and equity-for-services arrangements tend to end badly for both sides once priorities diverge. Fixed price against a written scope keeps the relationship clean.

Boring, well-supported technology that any competent developer can pick up — that matters more than novelty when you're hiring your first engineer in a year. We'll propose specifics after discovery and explain the trade-offs rather than handing you a stack to take on faith.

We build to sensible practice by default: encryption in transit and at rest, sane data retention, audit logging, access control. Formal certification is a process involving auditors and your own policies, not something a development agency can hand you. We'll build what the auditors will ask for and tell you plainly where our part ends.

Send us access. We'll assess the codebase and tell you honestly whether to continue it, refactor it, or restart. Inherited projects are common and often salvageable — but we won't pretend a rewrite is a rescue, or the reverse.

Tell us about your product

A paragraph is enough to start. We'll come back with the smallest version worth building, roughly what it takes, and what we'd cut from your first release.

Start the conversation